Marketing for Lawyers – The First 90 Days.
A Florida-based personal injury attorney called Irwin Pollack’s three-hour session “the most addictive program on law firm marketing of our time.” In his cutting-edge program, Irwin relates stories of America’s leading firms – what they’re doing to be successful – and specific ways the ideas can be put to work at any firm. No matter what part of the country, or type of firm – startup, solo, small-firm practitioner, large-firm practice group manager, fee-based or contingency lawyer – you get the latest on line-item marketing budgets, databases, intake forms, firm newsletters, marketing plans, referral strategies and the latest business development strategies. Irwin offers participants a unique promise: “By the middle of the session, you’ll have 8 or 9 yellow post-it notes sticking out of your workbook saying to yourself, “I wish I had gone to Irwin’s session a year ago!” 3 Hours
How to Design an In-House Marketing & Business Development Department.
The rules have changed when it comes to marketing legal services. The lawyer who can sell and market his or her services is the master of their destiny. The lawyer who cannot sell will have a hard time moving ahead in today’s competitive marketplace. Smart and accessible, Irwin Pollack and Steve Sharaf lay out everything you’ll ever need to know about how to plan, organize, lead and control the elements of your own in-house program. 3 Hours
The ABC’s of Building Your Business Plan.
When both your business and marketing strategies are determined, you are ready to organize all your efforts into an action plan. Organization is the function, and your action plan is the tool for setting priorities. Your action plan literally summarizes everything you will do to set-up your firm – and your individual – business plan. There are five critical steps, and Irwin and Steve lay out each one – step-by-step! 90 minutes
“Sales” is Not a Four Letter Word.
Having introduced the concept in 1987, Irwin Pollack illustrates the sales process as a “sales funnel,” moving from pipeline to intake, stressing the importance of “keeping your funnel full.” To succeed, the process has to keep moving and should include five components. Each outlined in this two-hour session. 2 Hours
Newsletters for Lawyers:
What Works and What Doesn’t. Brimming with practical advice gleaned from 20+ years of both legal and business experience, participants get models, illustrations, blueprint formats, case studies and reproductions. You’ll walk away from the session with the essential know-how to become a successful newsletter marketer for your firm! 2 Hours
How Lawyers Can Become Client Magnets.
It is critical that attorneys acquire the skills they need to “bulletproof” their relations with existing clients and learn how to attract new ones. This session shows you how. 2 Hours
Public Relations Magic – Getting Your Firm Into the News.
It’s no secret. Editors and reporters are bombarded with stories and information at a frightening pace. It is an uphill battle getting your story noticed – not to mention getting noticed by the local press. Help has finally arrived with Irwin and Steve’s 90-minute “how-to” seminar. Learn secrets of America’s leading legal marketers – never before released until now! 90 minutes
Business 101 – The New Associate’s Course.
If there is any program that keeps law firms bringing Irwin and Steve back, this is it! This half-day educational event introduces new lawyers to the business aspects of the legal profession. The entire session bases itself around the core business functions of strategic planning, financial accounting, operations, information systems, market analysis and organizational structure. 3 Hours
Ethics and Civility in the Legal Profession.
Lawyers have defined “zealous representation of a client” to mean all-out-war against the opponent. But is that all there is? What about your role as a counselor…the fact that your clients are counting on you – you have their future and their money in your hands! Putting an emphasis on job satisfaction, along with ideas of how we can improve the overall image of lawyers, this session is bound to help your team take their career to the next level. 2 Hours