A Note From Irwin Pollack
8:08am
Saturday morning
When I use the words sales or marketing most lawyers start to cringe. But you don't have to...because the way we're helping solo practitioners and law firm partners, associates, and marketing directors market their firm is with dignity and respect.
Here's the good news: As much as you don't want to sell yourself, people don't want to be sold to. No one wants to believe they got "sold."
When you deliver "education-based" marketing messages, your message is built around sharing valuable information. When you look for opportunities to give away your valuable information, you end-up getting positioned as the only logical lawyer for your prospect.
How to Meaningfully Differentiate
Your Law Firm
In a Way That Clients (Really!) Value
How different is what you are providing clients right now from the four or five key competitors in your marketplace? If the answer is "not much" - then how are you ever expecting to surpass their performance?
As law firms race to benchmark each other, firms simply become more alike. The problem of "me-tooism" remains the dominant force in competitive differentiation.
MEANWHILE...
That prospective client - the one that you've been yearning to serve, has one question: "Why should I choose YOU? What makes YOU distinctive, and what specific added value do YOU bring to me that I simply cannot get anywhere else?"
To help you build a Better Law Practice, we teach you to think strategically, understand the key elements for differentiating yourself in a highly-competitive marketplace and how to analyze different techniques to derive fresh insights about YOUR firm's competitive position.
That is where I can help you!
Here's just a sampling of what we cover in Marketing for Lawyers:
1. Priority #1: How to develop your firm's "unique marketing proposition"
2. How to develop a Web presence. Website design models, e-mail marketing campaigns, and search engine optimization strategies
3. 28 best practices for using radio, television, newspaper - even direct mail - so that you practically force people to call you
4. How to get face-to-face with clients and prospects and distinguish yourself from every other law firm or lawyer in town
5. Newsletters - what works and what doesn't. Illustrations, blueprint formats, case studies and reproductions
6. Client Development 101: Making the process a "funnel" - moving from pipeline to intake, while always focusing on keeping your funnel full.
7. Seven ways to market your domestic relations practice, three ways to market your criminal practice, and five ways to market your estate planning practice
8. Building your professional reputation
9. How to conduct client seminars - be the go-to lawyer when people need help now
10. Law firm sales - tips from the pros
11. Comprehensive checklist and explanation of all the marketing materials you need to market your practice successfully
12. How to create effective marketing documents
13. Smart public relations strategies: how to get into the news
14. Special Report: What law firms are doing to get new clients and new business
15. Positioning and niche strategies (broken down by practice type)
16. Just-released research on databases, intake forms, firm newsletters
17. How to recession-proof your practice - regardless of the economy!
18. Core competencies: running your firm like it's a business, developing firm and individual marketing plans, positioning your practice, segmenting target client groups, showing the public why they should hire you instead of another lawyer.
19. How to profit from sponsoring your own private (or joint venture) seminars
20. Best practices for conducting seminars and exhibiting at trade show booths
21. Demographics and psychographics
22. The bottom-line: Advertising - expense or investment?
If you're like most lawyers, you probably like to help people, you want to make a difference, be your own boss and earn the respect of your friends, peers, and associates.
You also want to earn a good living, provide a quality life for your family and yourself and have the time to enjoy it.
1. CALL US at 800-970-LAWYER
(5 2 9 9)
We'll give you a FREE one-on-one consultation on
How to Build a Better Law Practice!
2. Sign-up to attend Boot Camp for Lawyers - Coming to a city near you!
* How to get a large number of people to talk well about you and your practice
* How to increase word-of-mouth among other referring lawyers
* How to stand out from your competition
* How to build an effective and motivated team of staff to make your practice dreams come true