Lawyer advertising and law firm marketing have become more prevalent now than at any time in history. How will your firm stand out in today’s crowded marketplace?
Since many lawyers would rather do anything but deal with marketing-related issues, both law firms and solo-practitioners have found that bringing in outside expertise to solidify a targeted action plan makes good sense.
Quite often, firms have called upon Irwin Pollack and Steve Sharaf to provide their hands-on, bottom-line-oriented marketing strategy. Their work has a flawless track record of success. It works, but it’s not magic.
The unique approach provided by Better Law Practice provides targeted marketing with a constant eye on increasing your growth and decreasing your expenditures.
Those who are lucky enough to employ their strategies get a Chief Marketing Officer without having to provide the office, annual salary and year-end bonus.
Ask around, and you’ll hear two qualities that their clients like – at $400 an hour, Pollack and Sharaf are relatively inexpensive, and they don’t waste time. The trick is catching them when they are accepting new clients, as both partners are known to be firm about not taking on more than ten clients at a time. Contact Us
“Your business approach to law demands accountability for each dollar invested. Any lawyer who gets the opportunity to work with you gets a tiger on their side.”
Kenneth Halpern, The Law Offices of Kenneth Halpern, Newton, MA

