Building a successful law practice requires a well thought-out sales and business development plan to keep your pipeline of new clients full. Whether you enjoy this part of building a practice or plan to outsource it, you need to be strategic, forward-thinking and organized.
When it comes to becoming the driving force behind your business development program, Irwin Pollack and Steve Sharaf love the ability to connect those needing serious legal help with those lawyers who are serious about providing it.
To assist you in growing your firm to its fullest potential, the typical project guides you through the three phases of filling your practice:
Phase 1 – Preparing Your Practice for Growth
Phase 2 – Getting Your Next 10 Clients
Phase 3 – Positioning Your Firm for Massive Growth
Typically, Irwin and Steve lead you through an analysis of your current business development strategies. They thoroughly examine the competitive landscape, assess strengths and weaknesses, then present a 7 to 8 page report detailing specific recommendations that you can implement immediately to improve profitability in your law practice.
All the work is done for you. There will never be any guessing about when and where to use any tactic. It’s all written in a “1, 2, 3” format that any law firm Principal, Partner, Associate or Chief Marketing Officer – or even a Solo-Practitioner – can use to get all the new clients they want!
Once your strategy is developed, firms often bring Pollack and Sharaf back – to begin a coaching relationship with individual attorneys or to develop individual plans. Typically, the duo reviews each lawyer’s list of current clients and helps to identify new targets. Lawyers are then asked to fill out marketing plan forms. The plan lists associations and organizations in which individual attorneys should be active, speeches and presentations that can be made, and articles that can be written. Contact Us
“Just like you said: If marketing was good enough for Abraham Lincoln, there’s nothing to be ashamed of. Marketing is educating the public as to their choices in legal representation.” J.P. San Diego, CA
BUSINESS DEVELOPMENT