Friends say that at the age of 45, Irwin Pollack has finally cut back on his hours - from 85 to 70 hours a week.
A true marketing legend, Pollack has solidified his reputation as the go-to guy for solo practitioners who want to take their law firm to the next step.
What Irwin Pollack does have is a track record of success. It works, but it is not magic. It takes work - hard work.
Colleagues have said that if you want to grow your firm’s revenues by ten or 12 percent next year, you probably won’t get much out of Irwin Pollack’s help. Hard work, word-of-mouth, and a reasonably healthy economy ought to do the trick. However, if you want to take your clientele, billable hours, and hourly rate to the next level and aggressively grow, Pollack is the guy to get you there.
Spend an hour, one-on-one, with Irwin Pollack and you’ll likely get more questions than answers. What is your average revenue per client? What’s your opt-in rate on your e-mail marketing efforts? Have you done public seminars? How often are you publishing your firm’s own newsletter?
His strategies are focused. They relate stories of America’s leading law firms – what they are doing to be successful – and specific ways that the ideas can be put to work.
In a typical hour, Irwin teaches the trends and techniques as they relate to database marketing, newsletters, educational-based seminars, better use of both broadcast and newspaper advertising, direct mail tactics, how to orchestrate a referral-based practice, public relations strategies, internet templates, and the list goes on and on.
Mr. Pollack has been President and Chief Operating Officer of his own marketing and management firm since 1987. He is a Founding Partner of the Massachusetts Family Law Group. Beginning in 2007, Irwin Pollack is scheduled to teach Law Firm Marketing at the Massachusetts School of Law.
Irwin lives outside of Boston, Massachusetts with his teenage son, Austin.